20元一只的烤鸡,为何这么便宜?20元一只的烤鸡,为何这么便宜? \u003cdiv class=\"rich_media_content\"\u003e\u003cp style=\"background-color: rgb(255, 255, 255); margin-bottom: 20px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px; text-align: justify; text-indent: 0px\"\u003e\u003cspan style=\"font-size: 18px\"\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"background-color: rgb(255, 255, 255)\"\u003e\u003cspan style=\"letter-spacing: normal\"\u003e(人民日报健康客户端记者 施婕)近期,多家大型商超推出售价约20元的整只烤鸡,因价格亲民吸引众多消费者,同时因为价格明显低于市场普遍认知,在引发购买热情的同时也引发热议。\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c!--MID_AD_0--\u003e\u003c!--EOP_0--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_0--\u003e\u003cp style=\"background-color: rgb(255, 255, 255); margin-bottom: 20px; margin-left: 0px; margin-right: 0px; margin-top: 20px; padding: 0px; text-align: justify; text-indent: 0px\"\u003e\u003cspan style=\"font-size: 18px\"\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"background-color: rgb(255, 255, 255)\"\u003e\u003cspan style=\"letter-spacing: normal\"\u003e人民日报健康客户端记者调查发现,目前在售的烤鸡类产品,价格多集中在20元至30元区间,消费者普遍评价“好吃又便宜”,复购率较高。而支撑这一低价的背后,既离不开技术因素,也与商超的运营策略密切相关。\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"text-align: center\"\u003e\u003cspan style=\"display: inline-block; max-width: 100%\" data-widget=\"image\"\u003e\u003c!--IMG_0--\u003e\u003cspan style=\"color: #999; display: block; font-size: 12px; line-height: 18px; text-align: center; word-wrap: break-word\"\u003e\u003c!--NO_READ_BEGIN--\u003e20元一只的烤鸡。上海市场监管局 图\u003c!--NO_READ_END--\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"background-color: rgb(255, 255, 255); margin-bottom: 20px; margin-left: 0px; margin-right: 0px; margin-top: 20px; padding: 0px; text-align: justify; text-indent: 0px\"\u003e\u003cspan style=\"font-size: 18px\"\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"background-color: rgb(255, 255, 255)\"\u003e\u003cspan style=\"letter-spacing: normal\"\u003e11月3日,中国农业大学副教授朱毅在接受人民日报健康客户端记者采访时,首先解答了“低价鸡的品种疑问”。她表示,这类烤鸡通常选用\u003c!--SECURE_LINK_BEGIN_0--\u003e白羽鸡\u003c!--SECURE_LINK_END_0--\u003e,该品种本身具有生长速度快、产肉量高的特性;在科学化、规模化的集团化养殖模式下,白羽鸡一般只需三四十天就能长到2.5公斤左右,达到出栏标准。这种高效养殖模式本身就大幅降低了成本,从商业角度看具备“低价基础”。\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c!--MID_AD_1--\u003e\u003c!--EOP_1--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_1--\u003e\u003cp style=\"background-color: rgb(255, 255, 255); margin-bottom: 20px; margin-left: 0px; margin-right: 0px; margin-top: 20px; padding: 0px; text-align: justify; text-indent: 0px\"\u003e\u003cspan style=\"font-size: 18px\"\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"background-color: rgb(255, 255, 255)\"\u003e\u003cspan style=\"letter-spacing: normal\"\u003e同时,朱毅还澄清了大众对白羽鸡的常见误解:其一,我国已成功繁育出自主优质白羽鸡种,不再依赖进口,这进一步拉低了肉鸡的整体价格;其二,白羽鸡“长得快”是遗传选育技术升级与精准饲料供给的结果,使用激素不仅无必要,还会增加养殖成本,且在中国及世界大多数国家和地区,养鸡过程中使用激素均属明确违法行为;其三,白羽鸡并非“多翅多腿的怪鸡”,更不属于转基因食品,无需担心品种安全性。\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c!--MID_AD_2--\u003e\u003c!--EOP_2--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_2--\u003e\u003cp style=\"background-color: rgb(255, 255, 255); margin-bottom: 20px; margin-left: 0px; margin-right: 0px; margin-top: 20px; padding: 0px; text-align: left; text-indent: 0px\"\u003e\u003cspan style=\"font-size: 18px\"\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"background-color: rgb(255, 255, 255)\"\u003e\u003cspan style=\"letter-spacing: normal\"\u003e上海美天副食品有限公司相关负责人顾志君则从销售端角度,解释了低价烤鸡的“运营逻辑”。他指出,这类低价整只烤鸡多在大型超市售卖,核心原因在于大型超市能依托规模经济优势。一方面,超市烤鸡需求量大、进货量足,可向上游产业链各环节争取更低成本,从而“压低”终端售价;另一方面,烤鸡生产全程采用标准化、工业化流程,从自动清洗、标准腌制,到机器烘烤、快速冷却,再通过冷链运输至商超复热保温,全程减少人力与时间损耗,进一步控制了生产成本。更重要的是,对大型商超而言,烤鸡更多是“引流产品”,作为成熟商业体,它们并非依赖烤鸡赚取高额利润,而是通过这类平价商品吸引更多客流,带动其他品类消费。此外,大型商超对熟食的管理更为严格,能更好地保障食品安全。相比之下,单一的熟食加工小型作坊,在生产规范与品控管理上可能存在短板。\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c!--MID_AD_3--\u003e\u003c!--EOP_3--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_3--\u003e\u003cp style=\"background-color: rgb(255, 255, 255); margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 20px; padding: 0px; text-align: justify; text-indent: 0px\"\u003e\u003cspan style=\"font-size: 18px\"\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"background-color: rgb(255, 255, 255)\"\u003e\u003cspan style=\"letter-spacing: normal\"\u003e从健康角度看,“安全可食用”并不意味着鼓励大量食用。朱毅特别提醒,从健康角度看,这类烤鸡为保证风味,钠含量可能偏高,建议消费者“适量食用”,在追求便利的同时兼顾健康,才是更为明智的饮食选择。\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c!--MID_AD_4--\u003e\u003c!--EOP_4--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_4--\u003e\u003cdiv powered-by=\"ex-editor\"\u003e\u003c/div\u003e\u003cstyle\u003e.rich_media_content{--news-tabel-th-night-color: #444444;--news-font-day-color: #333;--news-font-night-color: #d9d9d9;--news-bottom-distance: 22px}.rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.rich_media_content{color:var(--news-font-day-color);font-size:18px}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content{color:var(--news-font-night-color)}}.data_color_scheme_dark .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.data_color_scheme_dark .rich_media_content{color:var(--news-font-night-color)}.data_color_scheme_dark .rich_media_content{font-size:18px}.rich_media_content p[data-exeditor-arbitrary-box=image-box]{margin-bottom:11px}.rich_media_content\u003ediv:not(.qnt-video),.rich_media_content\u003esection{margin-bottom:var(--news-bottom-distance)}.rich_media_content hr{margin-bottom:var(--news-bottom-distance)}.rich_media_content .link_list{margin:0;margin-top:20px;min-height:0!important}.rich_media_content blockquote{background:#f9f9f9;border-left:6px solid #ccc;margin:1.5em 10px;padding:.5em 10px}.rich_media_content blockquote p{margin-bottom:0!important}.data_color_scheme_dark .rich_media_content blockquote{background:#323232}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content blockquote{background:#323232}}.rich_media_content ol[data-ex-list]{--ol-start: 1;--ol-list-style-type: decimal;list-style-type:none;counter-reset:olCounter calc(var(--ol-start,1) - 1);position:relative}.rich_media_content ol[data-ex-list]\u003eli\u003e:first-child::before{content:counter(olCounter,var(--ol-list-style-type)) '. 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